Liam Price Published on: 14/01/2026It often feels like committed, quality students belong to somebody else. Someone with decades of experience and lots of followers, or someone with a bigger brand, a fancy website that’s a fortune to set up… a prestigious qualification to sound more authoritative, like Berklee, Juilliard, or Royal Academy. But none of that is actually the issue.
Liam PriceI talk to a lot of music teachers, and I’ve noticed a pattern over the years. Quite often, their focus and attention gets hijacked by whatever marketing buzzword happens to be popular at the time. Now, it happens to be SEO. It's talked about like a magic switch: “Just do SEO and students will find you.” While in reality, SEO actually may not suit your current situation at all. And when it’s used at the wrong time, it doesn’t just fail to help, but it can even leave people discouraged and reluctant to try marketing again. So in some situations, for some people, SEO can a bit like buying a concert-level grand piano when you’re still just figuring out your scales. It’s a powerful tool, just not the first one you may need right now. So before jumping into SEO, it’s important to understand when it makes sense, and how to use it properly so it actually benefits you rather than wastes your time and energy.
Liam PriceEver felt like you’re doing everything you’re supposed to do to market your music teaching business, like distributing flyers, asking for referrals, using directory sites, making social posts... but you're still stuck wondering where the next student is coming from? Trust me, you’re not alone. Let's talk about marketing that actually works. Not a theory, not trends or generic advice recycled from small business blogs, but marketing built specifically for music teachers and music school owners...
Liam PriceHave you recently been feeling just…fed up? If you’ve spent any time online lately, especially on Reddit or in music teacher Facebook groups, you’ve probably noticed the same story over and over again… …people in their 30s or 40s, with families, long working hours, very little savings, constant anxiety… one broken car or unexpected bill away from a crisis. The worst thing I noticed is that music teachers are showing up in these conversations more than ever.
Liam PriceIf you tried selling your music lessons online or face-to-face, you probably know the feeling when you think the demo went great, the "vibe was vibing", but at the end of it you hear: “Yeah, this sounds great… I just need to think about it. Can you send it over in writing?” This is one of the most common music lesson sales objections, and it’s also one of the most misunderstood. A lot of music teachers assume this means the student (or the parent) is genuinely interested and just needs more information.
